How to Accelerate the Impact of Your Investment
Technology is Just The First Step of a Robust Communications Strategy
Advances in communications-related technology have brought with them new, exciting and convenient ways to engage and inform citizens; improve service quality with digital-first options; reduce reliance on traditional PR agencies; and, reduce costs on ad buys, direct mail, billboards, etc.
These scenarios are only possible, however, AFTER technology* has been properly cultivated - and technology cannot be properly cultivated without a vision for communications being in place first.
Investment in technology alone, while a first step, is not in and of itself a solution for government teams.
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Only when leveraged in alignment with a clear vision for constituent engagement and communications can technology meaningfully connect department goals and constituent needs.
Technology itself is not a solution
Technology requires appropriate content, governance parameters and continual monitoring in order to deliver on your desired results.
Technology itself is not a strategy
It is the insights gleaned from the data, not the data collection itself, that keeps communications tactics aligned to an overall vision.
Data obtained from Technology themselves are not outcomes
*(“Technology” refers to communications/marketing-related technology, not about broader government infrastructure like cyber, back-office systems, etc.)
These are our THREE Must-Have components to make the most of your technology investment.
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