Residents embrace messages from state & local agencies.
State & Local Yield 2x Engagement
Residents turned to local gov websites for information as the virus began its spread.
Website Traffic 25% Surge
What's Next?
Government has captured people’s attention. Now is the time to capitalize on that awareness and trust. Capture more email & text subscribers by making it easy to opt in to future communications on your website — through a website overlay, for example. Offer text-to-subscribe. Find ways to reach more people. If you use govDelivery, you have the Granicus Subscriber Network contributing to your audience growth automatically.
Expand Your Knowledge
Tools to Help You
This bulletin from the City of Minneapolis earned the highest open rate.
Top Email Open Rate
72%
1
2
3
4
Initial COVID-19 outreach demanded mass messaging. From here, communicators need to be more targeted. As the pandemic impacts people, services, and locations differently, each require tailored, automated messages. At this point one-size does not fit all. Maintain your audience by providing information that matters most to those in need.
When it mattered most, many gov communicators successfully combined outreach tactics and channels — spanning email, text, social media, website, and traditional advertising — into a unified consistent message. With budget shortfalls on the horizon, use digital communications tools as the most affordable way to reach the most people and keep your communities safe.
If you only have emails or phone numbers of your audience, segmenting messages is challenging if not impossible. Capture more information for each subscriber (such as address, zip code, or community). With more detailed data on individuals, you can segment contacts meaningfully and deliver the right messages to people in their time of need.
Reach Further.
Get Targeted.
Improve Your Data.
Unify Communications.
Granicus COVID-19 resources for communicators.
On-Demand Webinar
Watch Now
Watch Now
How Top Communicators Handle COVID
Blog
Watch Now
Watch Now
Want Help With COVID-19? Join govCommunity
On-Demand Webinar
Watch Now
Watch Now
COVID-19 Comms Playbook
Learn More
Learn More
Free Tools for
All Governments
Connect website visitors to trusted government content — automatically — with this set of free tools available for ANY government website.
Civic Engagement Amid the Pandemic
Special 2020 Benchmark Report
How is the pandemic impacting civic engagement? To find out, in April 2020 we’ve compiled data on over 2 billion local, state, and federal government messages sent through Granicus cloud-based communications software, govDelivery. We’ve also analyzed traffic to Granicus govAccess websites during the same time. Overall, the metrics point to a nation of people looking for facts from the government sources they trust most.
*Granicus email, text, and website data between 01/15/20 – 04/23/20
Digital communications connect residents to life-saving information.
Preventing Virus Spread
U.S. Dept. of Veterans Affairs
Feeding Communities
City of Alameda, California
Supporting Small Businesses
U.S. Small Business Association
Learn More About This Email
Learn More About This Email
From Hands to Healthcare
Agencies communicate about safety, policy, volunteering, digital services,
and much more.
Email Click and Open Rates
Email Click Rates
2.5%
Email Open Rates
2019 Median
2020 Median
22%
27%
10%
15%
20%
25%
30%
Pandemic Peak
30%
More Messages Sent
The dramatic increase highlights the critical role of communications in public health.
36%
Gov agencies at every level have been leading the battle against the infodemic (as of April 2021).
COVID-Related Messages
6B+
Messages Sent in Billions
2019
2020
(01/15/19 - 04/23/19)
(01/15/20 - 04/23/20)
0
1B
2B
3B
4B
2.5
3.4
The dramatic increase highlights the critical role of communications in
public health.
Messages Sent
View the Bulletin
View the Bulletin
View the Bulletin
Jan 13
15.00
30.00
45.00
60.00
75.00
90.00
Jan 20
Jan 27
Feb 3
Feb 10
Feb 17
Feb 24
Mar 2
Mar 9
Mar 16
Mar 23
Mar 30
Apr 6
Apr 13
100%
0%
Edge, Midgress & Origin Hits/Sec with Offload
Offload
Offload
Edge
Midgress
Origin
Messages Sent in Millions
Federal
State & Local
U.K.
0
150
300
450
600
750
645
98
417
Median Open Rates
Federal
State & Local
U.K.
0%
10%
20%
30%
40%
14.9
15.3
32.5
Median Click Rates
Federal
State & Local
U.K.
0
1%
2%
3%
4%
1.9
1.5
3.9
*As of 10/14/20
2.8%
5%
Jan 13
Offload
Edge
Midgress
Origin
Jan 20
Jan 27
Feb 3
Feb 10
Feb 17
Feb 24
Mar 2
Mar 9
Mar 16
Mar 23
Mar 30
Apr 6
Apr 13
100%
Offload
Time interval: 1 day
Edge, Midgress & Origin Hits/Sec with Offload
0%
15.00
30.00
45.00
60.00
75.00
90.00
*Total page views from 03/15-05/31 on a sample set of Granicus govAccess websites.
2019
Median
2020
Median
Pandemic
Peak
Email Open Rates
Learn More
Learn More
FastTrack to govDelivery
Quickly start using govDelivery, the most-trusted communications platform for government, with this COVID-19 special offer.
30%
22%
27%
2020 Median
2019 Median
Pandemic Peak
View the Bulletin
See This Email
View the Bulletin
Offload: % of hits from the Edge servers as compared to the hits from the origin server, including NetStorage & (custom) origins.
Edge: All hits to the Edge servers from the end-users.
Midgress: Midgress traffic includes hits from Edge servers to other Edge servers.
Origin: All hits from the Edge servers to the customer’s origin.
Edge: All hits to the Edge servers from the end-users.
Midgress: traffic includes hits from Edge servers to other Edge servers.
Origin: All hits from the Edge servers to the customer’s origin.