Outreach Examples
People are turning to government for accurate information on the COVID-19 pandemic. To help you understand how your peers are answering that need, we’ve curated a small collection of communications on a variety of critical topics.
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Awareness & Prevention Notifications
Federal
U.S. Dept. of Veterans Affairs
Federal
US Small Business Administration
Federal
Medicare.gov
State
Oklahoma Department of Communications
New Development Notifications
State
Virginia Department of Medical Assistance Services
Municipality
City of Santa Rosa, California
General Awareness - State
View Bulletin
Download
for COVID-19 Comms
Federal
US Department of Defense
County
Olmsted County, Minnesota
Municipality
City of Detroit, Michigan
County
Tacoma-Pierce County, WA
Dedicated Webpages
Municipality
City of Kansas City, Missouri
Municipality
City of Seatac, Washington
County
Arlington County, Virginia
Municipality
Riverside, California
State
Iowa Department of Public Health
Federal
tbd.
Download
Public Meeting & Mass Event Notifications
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County
Tacoma-Pierce County Health Department
County
Fresno County, California
Municipality
City of Redmond, Washington
Public Meeting & Mass Event Notifications
Purpose: Give veterans critical information on symptom identification and steps to take to receive care.
Best Practices Highlighted: The notification uses compelling imagery. The email’s design highlights critical information and provides a call to action.
Purpose: Provide information for businesses impacted by COVID-19 and how the organisation can help.
Best Practices Highlighted: The bulletin is concise, distilling information to three things to know. The bulletin also uses imagery and clear call-to-action buttons.
Purpose: Drive awareness of preventative measures to take.
Best Practices Highlighted:
The content is clear and concise. A list format makes content digestible by simply highlighting the resource page.
Purpose: Provide dos and don’ts for wearing a face mask.
Best Practices Highlighted: Graphics draw the reader in to deliver important information in a short, visually appealing email.
State
Indiana Dept. of Family and Social Services
Purpose: Encourage child-care providers to attend an upcoming webinar on COVID-19 response best practices.
Best Practices Highlighted: The department’s multichannel approach helps ensure critical messages get in front of the user.
Purpose: Gather information from stakeholders.
Best Practices Highlighted: Through engaging, cross-channel promotion, THHS encourages its audience to take a key survey with a call to action.
State
Texas Health and
Human Services
Purpose: Highlight department’s response to messaging delivered at a recent press conference.
Best Practices Highlighted:
The simple call to action, rather than a block of text, highlights the resource with an engaging design and drives traffic to the website.
Purpose: Provide update to CDC recommendations regarding face masks.
Best Practices Highlighted: The email provides information in bullet format, which is easy to scan. A call-to-action button offers readers more information.
Purpose: Promote and highlight key offerings.
Best Practices Highlighted: This example of email marketing uses imagery and visual design. Through a multichannel approach, the City highlights its achievements and engages the public with a call to action.
Purpose: Proactively communicate changes to County resources and highlight online services.
Best Practices Highlighted: Email marketing promotes key online resources. Proactive communication builds trust. A clear list of channels makes it easy for users to follow and share.
Purpose: Let members know about policy updates that will make it easier for them to access COVID-19 treatment.
Best Practices Highlighted: A multi-channel approach, like SMS, helps VADMAS cast a wide net with its outreach.
Purpose: Provide message from mayor.
Best Practices Highlighted: Delivering information to citizens via video is a versatile and engaging approach. Along with strong design and branding, video drives high engagement rates (see here for how to link to video in your emails).
Purpose: Deliver life saving information on closures, safety recommendations, and City services.
Best Practices Highlighted: Multilingual resources are easy to find. A persistent site banner highlights urgency.
Purpose: Drive citizens to a comprehensive and engaging landing page.
Best Practices Highlighted: This page creates an engaging and comprehensive source of information for citizens. It creates immediate trust through established branding and offers opt-in instructions in a prominent place to encourage subscribers.
Purpose: A single source of information where the community can go to get all the latest updates from their local health department.
Best Practices Highlighted: This page utilizes some great visual elements such as infographics, icons and videos that help break up the page of overwhelming information.
Purpose: Provide a status page for the latest numbers and situation updates.
Best Practices Highlighted: This page quickly allows the viewer to see the current case numbers and situation. It also provides links to additional resources.
Purpose: Inform citizens of the County’s guidance on public meetings.
Best Practices Highlighted: This email provides information regarding public meetings and steps the County is taking to ensure public safety.
Purpose: Inform the public that town halls have been cancelled.
Best Practices Highlighted: This email is a short but sweet note about the City town hall cancellations. It links to the full policy on gatherings guidance from the State Health Department.
Purpose: Update public on mass gathering recommendations.
Best Practices Highlighted: This email example gives the public mass gathering recommendations and reminds the reader that the situation is fluid.
Purpose: Inform citizens of City Hall closure and highlight new community recommendations.
Best Practices Highlighted: Through direct outreach, like email and SMS, the City reaches its audience effectively. The message delivers a key message about City Hall and highlights actionable information while displaying the City's trusted branding. The content excludes large blocks of text to promote readability.
Municipality
City of Yonkers, New York
Purpose: Update the public on the latest cancellations and closures.
Best Practices Highlighted: This page includes a variety of information and an FAQ section.
Purpose: Provide a localized response site for citizens.
Best Practices Highlighted: Offer resources that correspond with state-level sites, along with links to facilitate donations to help the community and its most vulnerable populations.
Municipality
San Jose, California
Purpose: Deliver actionable steps.
Best Practices Highlighted: Using a certain channel and medium promotes subscriber engagement. Imagery and multimedia in social media drive engagement with and adoption of the message.
Federal
Centers for Disease Control and Prevention (CDC)
Purpose: Provide updates on new initiatives to protect public health.
Best Practices Highlighted: live streaming a press conference promotes accessibility and transparency in communication efforts.
State
Indiana Governor Eric Holcomb & Indiana State Dept. of Health
Social Media
Social Media
Purpose: Promote Subscription to Text Updates.
Best Practices Highlighted: live streaming a press conference promotes accessibility and transparency in communication efforts.
Local
San Diego County Health and Human Services Agency
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