Must-Know Stats
11
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for Government Communicators
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Make sure that your emails incorporate responsive design, and that templates look great on all devices. Source: Return Path
%
of email is opened on a mobile device.
The engagement rate of your email communications (calculated for you in govDelivery) is the combination of open rate and click rate over a 90 day period. This stat tells you how your email strategy is working. Source: Granicus Benchmark Report
47
median engagement rate for government emails.
Smartphone users are more likely to do quick look-ups for local information. Source: Granicus Top Tasks Report
39
of local government website traffic comes from smartphone users.
Maximize your email audience by providing sign-up opportunities on your website’s most visited pages, and then use email to drive your audience to action. Source: McKinsey and Company
conversion rate of email over Facebook and Twitter.
40
X
Website traffic sources are the origins through which people find your website. A majority of visitors will land on interior pages tied to specific search terms or keywords. Source: Granicus Benchmark Report
of traffic to government websites comes from organic search.
63
Maximize your email audience by providing sign-up opportunities on your website’s most visited pages, and then use email to drive your audience to action. Source: Convince and Convert
The human brain processes visuals 60,000 times faster than text.
60K
60
K
This translates to between 45 x 45px and 57 x 57px on a mobile device. Be sure to size your call to action buttons in emails accordingly for mobile readers. Source: MIT
centimeters is the average size of an adult index finger
1.6-2
centimeters is the average size of an adult index finger.
Be sure to consider social link placement and wording in your email messages and on your website. Source: Granicus Benchmark Report
links are the most likely to be clicked and shared from email.
YouTube
You-Tube
By combining email, social and website strategies together, your message is more likely to reach all the places people visit on their phone. Source: Qualtrics
is the average times a typical mobile phone user accesses content on their phone.
150
x
If you’re not experiencing more than a 22% open rate, it might be time to revisit your subject lines. Keep them under 40 characters and make sure they’re actionable. Source: Convince and Convert Test your subject lines at subjectline.com.
of email recipients open email based on the subject line alone.
35
Comprehensive strategy with multiple tools is important, but email has been shown to have the greatest ROI and strongest conversion for communicators. Source: Gigaom Research
is ranked the most cost-effective, measurable, and adaptable tool for communicators.
email
Looking to revamp your communications strategy? Contact info@granicus.com for more information about how Granicus can help your organization.
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