The requirements for digital government have been growing for years, hastened even more by the pandemic. With seamless, end-to-end service becoming the benchmark for customer experience, many agencies and governments are having to pursue new practices and solutions across multiple areas.
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Writing Effective Communications to Increase Engagement
Governments at all levels sent more than 17 billion messages last year, many aimed at sharing critical information with the people they serve. But with so much communication going out, many have wondered: what makes email and newsletters effective?
Effective communication can make all the difference. For example, the NY State Dept of Labor used email and SMS to help 600K New Yorkers file for unemployment during the pandemic. Our speakers will provide insights on how to draft effective emails and newsletters that prioritize information most relevant to the recipient.
In this webinar we will talk about:
- Clear concise language
- Ordering your newsletter
- Dos and Don’ts with links
- Subject lines that catch attention
- Understanding your audience
- Contextualizing your messaging
Session 1 | August 2 @ 1 PM EST (60 mins)
Hear from our experts at the Granicus Experience Group to level up your communication game.
Join us for a three-part series this August and take these lessons back to your teams.
Writing Effective Communications to Increase Engagement
Session 1 | August 2 @ 1 PM EST (60 mins)
The 7 Ingredients of a Great Online Public Consultation
Session 2 | August 10 @ 1 PM EST (60 mins)
Tips for a Useful & Intuitive Government Website
Session 3 | August 18 @ 1 PM EST (60 mins)
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From messaging and communication to web and service designs to community engagement, understanding best practices to meet the needs of the people you serve is a top priority.
At Granicus we are doing our part by presenting best practices to implement and maintain equitable service and communication through our wide suite of solutions. Don’t worry if you aren’t a current customer. Our methods are meant to be repeatable and outcome-focused for all government agencies, incorporating not just technology but people and processes too.
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Tips for a Useful & Intuitive
Government Website
Hear from our experts at the
Granicus Experience Group
Developing a new or redesigned website is a task that will involve — and affect — several different departments and stakeholders within your organization. With that in mind, the first order of business is to collectively think about the purpose your website should serve. What information do you want your residents to easily find, understand, and implement?
For most agencies, it will be necessary to shift the focus from how your agency operates to how your users will experience the website.
The process of shifting your focus to your user's experience will involve information gathering to truly understand how your community uses your website (and how you would like them to utilize it in the future). In this webinar, we'll walk you through the data-collection process, using clear language, streamlining your web pages, and providing actionable tips for how to develop a useful and intuitive government website your residents will actually understand and use.
Session 3 | Aug 18 @ 1 PM EST (60 mins)
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The 7 Ingredients of a Great Online Public Consultation
Hear strategies from our experts on online public communications.
Once a new project comes along, it’s important to collect feedback from the community to influence how the final project turns out. But, how? In this webinar, we will walk through specific strategies and tactics to gather community sentiment online. We will talk through getting community members to your online engagement site, what feedback tools to use, and best practices to show your residents the impact of their participation.
Key takeaways:
- Setting out the scope of your consultation.
- How do we try to involve the right people in our consultation?
- What methods will encourage meaningful engagement? #NotAnotherSurvey
- What kind of content helps people to give proposals intelligent consideration?
- How do we ask the right questions to get meaningful responses?
- How do we factor adequate time into an online consultation?
- The importance of closing the loop and feeding back to participants.
Session 2 | Aug 10 @ 1 PM EST (60 mins)
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