Granicus and The Hill Present
COVID-19 Vaccine
TRUST
COMMUNICATION
AND
Andy Slavitt, Biden White House Senior Adviser for COVID-19 Response, addresses how digital inequities can impact vaccine access.
West Virginia Governor Jim Justice stresses the importance of a collaborative approach across all levels of government with an emphasis on transparency in vaccine messages.
Granicus CEO Mark Hynes and CNN Correspondent and Author Van Jones discuss the importance of community engagement and consistent, coordinated messages delivered through multiple channels when it comes to reaching underserved populations.
Mayra E. Alvarez (President, The Children's Partnership; Member, Biden-Harris COVID-19 Health Equity Task Force) emphasizes the important relationships between public health leaders and community clinics.
For Lisa Sherman, President and CEO of the Ad Council, a wide tent will be needed to make sure that communications on COVID-19 vaccinations reach all audiences.
Los Angeles Mayor Eric Garcetti discusses why it is important to build trust by speaking directly to individuals about public health, not just talking at them.
Dr. Eliseo J. Pérez-Stable, Director, National Institute on Minority Health and Health Disparities, NIH, includes family doctors and nurses among those who can have a personal impact in engaging COVID-19 vaccination conversations.
Van Jones and Mark Hynes explore the role technology can play in being a voice for local community leaders looking to engage audiences.
Mark Hynes covers how the 2020 Census provides a roadmap for reaching a broad audience for COVID-19 Vaccination communications.
Mark Hynes shares how the lessons learned from COVID-19 and vaccination outreach can create a roadmap for communicating during future crises.
Granicus partnered with The Hill on an event recently that discussed various vaccine topics from countering disinformation and building public trust, to reaching disadvantaged communities and broadband deserts. Governments at all levels must find a way to engage, educate and get the vaccination message out to all Americans. Here are some highlights from the event.
Watch the full event video at The Hill.com >
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