2019
25%
30%
35%
20%
15%
10%
05%
0%
%
93.8
%
78.2
%
17.9
Website Metrics
Deep Dive
scrolL
Website metrics are useful for determining whether you’re meeting the needs of visitors. Are visitors finding what they need? Are they clicking around onto many pages when they needn’t be? From where are they coming? What devices are they using? Numbers are based on annual Google Analytics website data for Granicus website clients.
Meet the Citizen's Needs
Welcome
52%
62%
37%
55%
Overall
Top 20%
Agriculture
Courts & Public Defense
Vertical
Defense & Reserve
Diplomacy & Foriegn Policy
Economic Dept. & Labor
Education
Elected Official
Enviornmental Protection
Finance & Commerce
Fire
Fish, Game & Parks
Health & Human Services
History, Arts & Culture
Housing
Internal Administration
IT & Enterprise Services
Metropolitan Planning Org
Port & Harbor
Public Safety
Public Works & Utilities
Regulatory & Standards
Science & Research
Tourism
Transportation & Transit
Veterans
Water & Sanitation
57%
70%
53%
54%
42%
52%
57%
70%
32%
57%
47%
55%
46%
56%
77%
77%
54%
50%
48%
60%
50%
63%
47%
55%
56%
68%
56%
68%
66%
66%
45%
49%
49%
63%
54%
56%
48%
58%
38%
55%
41%
46%
53%
63%
40%
55%
52%
60%
Website Engagement
01
2019 Public Sector Engagement Report
Website Devices
02
Website Traffic Sources
03
Public Sector Content Types & the Metrics That Matter
2019 Granicus Civic Engagement Benchmark Full Report
Read More
Read More
4 Steps to Prove Success in Your Digital Channels
Read More
Go Deeper
Intro
Engagement
Devices
Sources
Conclusion
Welcome
Engagement
Devices
Sources
Conclusion
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Are you meeting modern digital engagement benchmarks? It’s time to harness the power of the digital engagement platform.
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Engagement Platform
Bounce Rate
54%
Session Duration
116s
PAge Views
2.51
What is it?
The average number of pages viewed during a session on a website. More pages per session generally means users are engaged and exploring your site.
What is it?
It's measured as the total duration of all sessions (in seconds) divided by the number of sessions. For session duration consider, should a person be spending much time on this page or very little?
What is it?
The percentage of visitors to a particular website who leave the site after viewing only one page. Internal pages found via serch will have higher bounce rates than visits beginning at the home page.
Website Traffic by devices
Desktop
Mobile
Tablet
0%
10%
20%
30%
40%
50%
60%
53.7%
52.81%
40.10%
41.63%
6.21%
5.56%
2017-2018
2018-2019
63%
28%
6%
Organic
Direct
Click the icons for more information.
Referral
3%
Social
Website Traffic By Source
The average number of pages viewed during a session on a website. More pages per session generally means users are engaged and exploring your site.
The total duration of all sessions (in seconds) divided by the number of sessions. For session duration consider, should a person be spending much time on this page or very little?
The percentage of visitors to a particular website who leave the site after viewing only one page. Internal pages found via serch will have higher bounce rates than visits beginning at the home page.
Click the icons for more information.
Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms.
Direct traffic is defined as URL's that people either type in directly or reach via their browser bookmarks.
Organic traffic is made up of visitors who find your website after using a search engine like Google.
Referral traffic is a method of reporting visits that came to your site from sources outside of its search engine.
116.4
460,715
54.5
460,715
2.51
1,146,805
900,484
Session Duration
Bounce Rate
Entrances
Exits
Views Per Session
Page Views
Unique Page Views
Averages